Louise Ogilvy (repeat)

Continuing our commitment to bring you voices rom across the DevRel ecosystem, we'd like to take a look back at Richard's talk with Louise Ogilvy, a recruitment specialist for all things developer related, from July of 2023.

Louise defines roles clearly, helping companies and start-ups creating developer tooling to get from idea to market. She recruits for the entire product cycle: Product, build and go-to-market. What has Louise noticed in the last few years in software development? Well, pressure on developers and awareness of developer burnout is one trend, including burnout of DevRel professionals. Dedicated VCs and investors for DevTools and start-ups building tooling for developers is another positive.

And Louise provides very clear expression of the confusion and challenges in getting DevRel accepted as a valuable function. Add in a difficulty of performing in an organisation that doesn’t fully understand and appreciate the value of DevRel professionals. So the setting of expectations around the role is becoming more important and through that, career progression.  Marketing awareness functions are not easy to measure, so while it might be nice to say we’re not worried about measuring the impact of DevRel on the business, what about the personal contribution or performance of individuals that might wish to know how they are being perceived and supported?

Listen to Richard and Louise discuss the complexities of DevRel’s acceptance in organisations. Real food for thought.

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Reach out to Louise here: https://www.linkedin.com/in/devtools-recruitment/

Find out more and listen to previous podcasts here: https://www.voxgig.com/podcast

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