Community engagement
Build your own communities, the meetups and podcasts and open-source projects, and show up in the ones that already exist. We keep a database of developer communities and know which ones matter for a given audience.
What Developer Relations covers#
Five areas. Engagements usually end up touching two or three of them.
Thought leadership
A developer brand is trust, and trust is earned. Grow internal Developer Advocates, hire seasoned ones, get your engineers on stage at the conferences that fit. 50+ speaking coaches in our network.
Content delivery
Spray-and-pray is not a strategy. Content calendars, evergreen versus micro, guest spots on the venues your audience already reads. Measurable, or it does not count.
Documentation as a community tool
Good docs are the most reliable inbound channel a developer-facing company has. Make them interactive, invite contributions, treat them as a product and not an afterthought.
Fractional CTO & Developer Management
Senior engineering leadership without the full-time salary. We run hiring, performance, career structure and team rituals while you scale.
How we engage#
Five shapes the work tends to take. Pick whichever fits where you are.
DevRel program set-up
Fixed-price · 8 to 12 weeks
For companies starting a DevRel practice from nothing. We scope the role, lay the plumbing, run the first 90 days, then hand the keys to your hire.
DevRel program audit
Fixed-price · 2 weeks
For programs that grew organically and now need a senior outside read. Written report and a walkthrough.
Fractional CTO
Retainer · 4 to 8 days/month
Strategic technology leadership, part-time. For early-stage companies whose founders need the depth of a CTO but not the full-time cost.
Developer Management
Retainer
Embedded engineering management for teams that have engineers but no manager. Hiring, performance, career structure, team rituals.
Speaking coaching and conference placement
Project-based
Usually part of a set-up or an audit, rarely standalone. We coach engineers for talks and point them at the venues that fit.
When this is a fit, and when it is not#
When yes
- You've decided DevRel matters but you have no idea where to start.
- You have one Developer Advocate and you can't tell if they're thriving or burning out.
- You've poured money into conference sponsorships and you can't tell if any of it worked.
- Your engineers are told to make content, but the program around them has stalled.
- You need senior technology leadership, but a full-time CTO is the wrong shape and the wrong cost.
When no
- You don't yet have a product developers can relate to. DevRel cannot paper over unclear product-market fit. Get the product right first.
The Fireside connection#
The Fireside podcast (249+ episodes since 2018) is the visible part of Voxgig's DevRel work. Engagements tend to lead, sooner or later, to a Fireside conversation.
Editorial integrity
The podcast is not a deliverable. Editorial control stays with the host, and there are no paid placements or sponsor-driven episodes.
The door is open
If you would like your team on Fireside as part of a program, raise it in scoping. Guests are chosen editorially.
Book a 30-minute call#
Thirty minutes to talk through where your program is and what we would do first.