Karina Ochis is a serial entrepreneur, an international professional speaker, and a life coach and trainer. On top of all this, Karina is author of the bestselling The Influence of Social Media on US Presidential Campaigns and co-author of Cracking the Code to Success. She has lived all over the world and currently resides in her home country of Romania.

In this episode, Karina takes Richard through the different steps involved in personal branding. She explains why elite personal branding is extremely important in order for all of us to truly succeed. She describes what it was like being on TEDx, where she presented her formula, ‘The Olympics of Life’, and what she gained from that experience.

Karina has conducted the majority of her speaking career in English. She delves into the difficulty of transitioning between English and her native Romanian. She also tells us how important it is for speakers to incorporate different cultural norms into their talks, based on different audiences.

Learn more about Karina here.