Tune in for an in-depth chat about how companies can improve their revenue through fully understanding their open source project and software. Emily speaks truthful sense. This is a tough message for the overly optimistic among you. As Richard so rightly points out – knowing the right thing to do vs doing it are two different things!

Emily outlines the many, many ways a company can leverage open source in their offerings and is beautifully frank about source available vs open source… So where does DevRel come in to this? Well – unless a company has clearly identified its positioning, then how can DevRel communicate the benefits your project, service or product deliver?

You need the template – visit Emily’s website (link below) – to clearly define your company’s positioning. Now with clear positioning, the first thing you should do is raise your prices…what? Crazy! But no. It’s a real and possible strategy. Emily shares her background with us, and issues a warning about choosing journalism as a career…a good way to get comfortable with not having any money.

Do not ask Emily to write a Kubernetes 101. She’s had quite enough of that, thank you very much. But the repeated requests did wake her up to the opportunity to help companies to take their messaging and positioning seriously.

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Reach out to Emily: https://www.linkedin.com/in/emilyomier/