When we relaunched the Fireside with Voxgig podcast over a year ago, Caelen King was one of our first guests and even then, it was obvious there were tech layoffs happening. But Caelen gives great advice to non-tech founders and leaders about hiring - no matter what the market dynamics may be.  So we're publishing this again for new listeners to the podcast. Richard and Caelen talk specifically about how non-technical founders can find developers, build their MVP and then scale that MVP. Caelen is an angel and startup adviser, and a founder. His previous startup, WhatClinc.com, was an online marketplace for health services, and as he'll tell you himself in this podcast, that is probably one of the most difficult types of business models to make work.

We learn from Caelen how to manage the development of your technology when you are a non-technical founder. And there are two key lessons that come from this podcast, the first being, don't build anything and the second being that an early-stage startup should think about its positioning with respect to hiring software developers, in the same way that it should think about its positioning when it comes to product. As a startup, you are always selling. The most effective way to sell is to sell to a niche.

Reach out to Caelen here: https://www.linkedin.com/in/caelenking/

Find out more and listen to previous podcasts here: https://www.voxgig.com/podcast

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