Joe Batten joins us for a deep dive into the world of RevOps! The tasks involved in a Revenue Operations role have pretty much always existed in some form, so it can be defined as essentially a combo deal of sales enablement, marketing operations, data analysis and business intelligence. So there’s a lot to get into!
Day to day, what Joe does is this: aligning people, processes and data sets across go-to-market teams as efficiently as possible. Measurement is key here, which Joe would have been familiar with, coming to RevOps through a sales background. But these days almost everything can be measured, and it’s something that extends to almost every role within an organisation.
Joe takes us through what makes a salesperson great - chief among his top qualities is knowing how to listen. There might be a perception that sales is all about talking “at” the customer, but the reality couldn’t be further from the truth.
Active listening skills, genuine curiosity and a high emotional intelligence will all make someone a better salesperson than simply the ability to do a really good pitch. Joe also lets us know that you don’t always have to be a “yes-man”. There will always be missing features, and customers that aren’t satisfied. While the instinct can be to get defensive, sometimes the smartest choice is to be honest and upfront about what it is you’re willing to offer, and go from there.
Reach out to Joe here: https://www.linkedin.com/in/joe-batten/
Find out more and listen to previous podcasts here: https://www.voxgig.com/podcast
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